Why Should Creators Partner with a Production Company?
Introduction: More Creating, Less Producing
Let’s be honest, being a content creator is no walk in the park. You’ve got ideas bouncing around your brain at all hours, deadlines creeping up like a ninja, and brands constantly sliding into your DMs with "exciting opportunities" (which usually means payment in exposure dollars rather than real ones). But what if you could take on bigger brand deals and actually focus on creating, rather than drowning in the nitty-gritty of production? That’s where a video production company swoops in like a creative superhero. Minus the cape. Although, maybe we should get some capes. They’d look pretty cool. Although, we’d have to be careful about health and safety, as they might get trapped in doors and stuff. Anyway, we digress…
What is a Video Production Company (and Why Should You Care)?
It’s obvious really. A video production company is a team of professionals who handle everything from scripting and filming to editing and post-production. But you already make content and wear pretty much every single one of those hats. So why do you need some random company to help you do what you already do? Well, it’s hopefully pretty simple when you go a bit deeper. Imagine you get approached to produce a series of videos by a big brand. Maybe, the biggest brand to date. Looking at what they want and what you can do, you realise that this could be a perfect opportunity to really scale and make top quality content. However, whilst you’re doing all that, you’ve got basically ZERO time for anything else. It’s super hard to creative, produce, shoot and edit loads of deliverables if it’s just you. That’s where a video production company comes in. When you partner with one that understands social media, it’s like getting a cheat code for content creation – higher production value, seamless brand partnerships, and less time spent panicking over technical hiccups.
The Benefits of Partnering with a Video Production Company
1. Level Up Your Brand Partnerships
Brands love creators who can deliver high-quality content. If your videos look like professional rather than something shot on a potato, you’re instantly more attractive to brands. With a professional team behind you, you can pitch bigger deals and charge more for your content.
2. Less Bedroom, More Boardroom
When you’re obviously producing content from home, brands will often treat you like this is a hobby and not take you seriously. How many times have you had to chase down payments for your work? Or had endless rounds of revisions on an edit? Working with a production company gives you a team of professionals who know how to budget, schedule and administrate large-scale video productions. The more professional you look, the more professionally you’ll be treated.
3. Focus on What You Do Best: Creating
Editing, lighting, and sound design are all fun... until you’re spending more time tweaking transitions than actually making content. A production company lets you focus on ideas and creativity, while they handle the technical heavy lifting.
4. Work Smarter, Not Harder
Let’s be real - content burnout is real. Churning out daily posts, stories, and long-form videos is exhausting. A production team streamlines your workflow, so you can focus on creative storytelling rather than endless hours of editing.
5. Get More Bang for Your Buck
While hiring a production company might seem expensive, it actually saves money in the long run. Professional content has a longer shelf life, performs better, and attracts bigger partnerships - making it a solid investment in your career.
FAQs About Working with a Production Company
Is working with a video production company expensive?
It depends on your needs! Many production companies work on a project by project basis so budgets will vary. It’s also worth noting that the if you can prove that you can handle larger-scale productions, then larger brands will start to take notice.
Can I still be involved in the creative process?
Yeah. Obvs. You’re literally the reason the video exists! A good production company works with you, not against you. They’ll take your vision and bring it to life while handling the production details. It’s a partnership.
What if I only need occasional help?
Many video production companies offer one-off services as well as long-term partnerships. You can use them for major projects while handling smaller content in-house.
Why not just hire a freelance editor?
Freelancers are great, but a production company provides a full team - camera operators, editors, producers, production managers, and more. They manage the freelancers so you don’t have to.
FAQs About vloop
What is vloop?
vloop is a video production company that works with brands, businesses and creators to produce high-quality content for social media, brand partnerships, and more.
Can vloop work with small creators?
Absolutely! Whether you have 1,000 followers or a million, vloop tailors its services to fit your needs and budget.
How do I get started with vloop?
Easy! Just reach out, share your vision, and vloop will create a plan that helps you scale your content without the stress.
Conclusion: Time to Upgrade Your Content Game
If you’re serious about levelling up your content, securing better brand partnerships, and actually enjoying the creative process, it’s time to partner with a video production company. Less stress, better content, and bigger deals? Sounds like a win-win.
Where to Start When Creating Social Content
So, you've decided to jump into the wild world of social media content. We know you’ve probably been there for a while but do you get the ‘ick’ when you think about what to post? Or maybe you’re a massive user of it, but want to actually put it to work. Whether it’s because you're looking to grow your brand, impress your boss, or just finally understand what all the hype is about, we got you. Let’s start with the obvious bit… creating successful videos for social isn't just about pointing a camera at your face and hoping for the best, unless you’re like super, super hot. Or you’ve got a cool face tattoo. But if neither of those apply, or even if they do, let’s take a look, step-by-step at how to make social awesome.
Know Your Audience (Because Not Everyone Loves Cat Videos)
Before you even press record, understand who you're creating content for. Are they TikTok teens who love fast-paced edits, or are they LinkedIn professionals who prefer a polished, informative approach? Research your audience’s preferences and behaviours - otherwise, you might end up making 10-minute explainers when all they want is a 30-second meme.
Top Tip: Social media moves fast. Capture attention within the first 3-5 seconds so your audience doesn’t scroll away faster than you can say “like and subscribe.” You want to get your audience to lean in, not move on.
Choose the Right Video Format (No, Not Just a Selfie Montage)
Different platforms require different video styles. Here’s a quick breakdown:
Instagram & TikTok: Short, engaging, vertical videos.
Facebook & YouTube: Longer content works here, but keep it snappy.
LinkedIn: More professional, storytelling-driven videos.
If in doubt, keep it short and sweet - brevity is key to holding attention online! BUT, and this is a massive BUT, like HUGE… Don’t be afraid of long videos. So long as the content is engaging, people will keep watching if they like it. Better to have avid viewers than fickle ones.
Make It Look Professional (Without Spending a Fortune)
No one expects Hollywood-level production, but bad lighting and muffled audio are instant turn-offs. A few simple fixes:
Use natural light or a ring light for better visuals.
Invest in a cheap but good-quality microphone to avoid sounding like you filmed in a wind tunnel (unless you actually filmed in a wind tunnel).
Bonus Hack: Add captions! Most people watch videos on mute, so make sure they still get your message. Just make sure your captions are in the correct ‘safe-zones’ for the platform, e.g. TikTok and Instagram.
If you can afford it, hire a production company. Yes, that’s what we do. No, you don’t have to use us. But you probably should 😉
Stay On Brand (Unless Your Brand Is Chaos)
Whether you're an individual creator or a business, consistency is key. Use the same fonts, colours, and tone of voice in every video. Your audience should instantly recognize your content when they scroll past it. DO NOT USE COMIC SANS. EVER.
Need inspiration? vloop, is a social-first video production company, and we help brands stay consistent while making killer content.
Call to Action (Tell People What to Do Next!)
A great video should always end with a purpose. Want more followers? Tell them to hit “follow.” Selling a product? Drop a link. Running a campaign? Get them involved.
No Call to Action = No Conversions. Simple.
Use Analytics (Because Guesswork is Overrated)
Want to know if your videos are actually working? Track performance using built-in platform analytics. Look at:
Engagement: Likes, shares, comments.
Watch time: How long people stick around.
Click-through rates: If they take the action you want.
If something flops, don’t worry – learn from it and tweak your strategy. Even the best content creators have a few duds. Also, if you’ve only got a few videos online, make more and be consistent. The mysterious algorithms reward regular posters/users.
FAQs: What Should I Do?
How do I make a viral video?
There’s no magic formula, but trendy topics, relatable humour, and strong storytelling help. Also, luck. Lots of luck.
How often should I post videos?
Consistency matters more than frequency. Aim for 3-4 quality posts per week rather than daily low-effort content.
Do I need fancy equipment?
Nope! A smartphone, decent lighting, and good storytelling matter more than expensive gear.
Who/What is vloop?
vloop is a social-first video production company that helps brands create high-quality content designed for maximum engagement.
Why should I choose vloop for my videos?
Because if you don’t they’ll go out of business and that will suck. Also, they live and breathe social media and have worked on countless campaigns for huge brands so they absolutely know what they’re doing. The team understands trends, audience behaviour, and how to make videos that actually get results.
Can vloop help with content strategy?
Absolutely! We make videos but we also know what works. We can help you plan, optimise, and grow your social media presence.
Final Thoughts – Just Start!
The hardest part of social media content creation? Actually starting. The paralysis of trying something new can be debilitating. Don’t overthink it. It’s meant to be fun. Honest. Experiment, play around and learn from each post. The best creators refine their style over time, so just hit record and go for it.
And if you ever need help making professional, social-first videos, we might just know of a little company that you should speak to <ahem> Yes, it’s us ;-)
What Works for Branded Content?
How to create scroll-stopping content that turns viewers into fans.
In the world of marketing, brands are constantly fighting for attention. Branded Content and Branded Partnerships aren’t new, but you’re going to see a lot more of them in the future. Whether it’s online on YouTube or popping up on the feed of whatever social media platform you frequent, videos by brands are competing for your eyeballs and your wallet.
What is Branded Content?
Branded content is storytelling that sells without selling. Ideally. Of course we’ve all seen videos that feel more like an infomercial, but at its best, Branded Content is Content first, Branding second. If you entertain your audience, the rest should be easy.
Why is Branded Content Important?
As part of any marketing campaign, brands want to engage with an audience. Whether it’s a billboard or a banner ad on a website, brands want to get potential customers to take notice of them and raise awareness. However, a billboard has to work pretty hard to create an emotional response from a prospective customer. With Branded Content videos, brands have an opportunity to engage, entertain and build awareness in a way that traditional forms of advertising don’t.
Why Branded Content Works for Social Media:
It feels organic, not forced: it looks like content your audience already watches and feels real, not fake.
Encourages sharing: Laughing out loud or ugly crying, people share content that entertains or resonates with them.
Great for long-term brand loyalty: it doesn’t sell. Or rather it does, but in a softly, softly way. It builds trust not just pushing product.
When Branded Content sucks:
When it’s overreaching. There’s nothing worse than a brand trying to be cool. Remember high school? If you try too hard it never works.
Off-key branding: if the core message and its execution don’t vibe with the brand, you’re making content just to stay busy.
Fake: If your audience senses, for even a second, that you don’t believe in the content with all your heart, they’re just going to scroll on by.
Who are vloop?
vloop is a social-first video production company that helps brands and businesses create engaging content that gets shared, not skipped.
What services does vloop offer?
We specialise in branded content, short-form videos, digital campaigns, and social-first storytelling.
Why choose vloop for your content strategy?
Because we don’t just make videos – we create scroll-stopping content that turns viewers into fans.
How do I start working with vloop?
First, by asking just that question. Then, second, get in touch and we’ll help you develop a content strategy that fits your brand.