What Works for Branded Content?
In the world of marketing, brands are constantly fighting for attention. Branded Content and Branded Partnerships aren’t new, but you’re going to see a lot more of them in the future. Whether it’s online on YouTube or popping up on the feed of whatever social media platform you frequent, videos by brands are competing for your eyeballs and your wallet.
What is Branded Content?
Branded content is storytelling that sells without selling. Ideally. Of course we’ve all seen videos that feel more like an infomercial, but at its best, Branded Content is Content first, Branding second. If you entertain your audience, the rest should be easy.
Why is Branded Content Important?
As part of any marketing campaign, brands want to engage with an audience. Whether it’s a billboard or a banner ad on a website, brands want to get potential customers to take notice of them and raise awareness. However, a billboard has to work pretty hard to create an emotional response from a prospective customer. With Branded Content videos, brands have an opportunity to engage, entertain and build awareness in a way that traditional forms of advertising don’t.
Why Branded Content Works for Social Media:
It feels organic, not forced: it looks like content your audience already watches and feels real, not fake.
Encourages sharing: Laughing out loud or ugly crying, people share content that entertains or resonates with them.
Great for long-term brand loyalty: it doesn’t sell. Or rather it does, but in a softly, softly way. It builds trust not just pushing product.
When Branded Content sucks:
When it’s overreaching. There’s nothing worse than a brand trying to be cool. Remember high school? If you try too hard it never works.
Off-key branding: if the core message and its execution don’t vibe with the brand, you’re making content just to stay busy.
Fake: If your audience senses, for even a second, that you don’t believe in the content with all your heart, they’re just going to scroll on by.
Who are vloop?
vloop is a social-first video production company that helps brands and businesses create engaging content that gets shared, not skipped.
What services does vloop offer?
We specialise in branded content, short-form videos, digital campaigns, and social-first storytelling.
Why choose vloop for your content strategy?
Because we don’t just make videos – we create scroll-stopping content that turns viewers into fans.
How do I start working with vloop?
First, by asking just that question. Then, second, get in touch and we’ll help you develop a content strategy that fits your brand.