Where to Start When Creating Social Content
So, you've decided to jump into the wild world of social media content. We know you’ve probably been there for a while but do you get the ‘ick’ when you think about what to post? Or maybe you’re a massive user of it, but want to actually put it to work. Whether it’s because you're looking to grow your brand, impress your boss, or just finally understand what all the hype is about, we got you. Let’s start with the obvious bit… creating successful videos for social isn't just about pointing a camera at your face and hoping for the best, unless you’re like super, super hot. Or you’ve got a cool face tattoo. But if neither of those apply, or even if they do, let’s take a look, step-by-step at how to make social awesome.
Know Your Audience (Because Not Everyone Loves Cat Videos)
Before you even press record, understand who you're creating content for. Are they TikTok teens who love fast-paced edits, or are they LinkedIn professionals who prefer a polished, informative approach? Research your audience’s preferences and behaviours - otherwise, you might end up making 10-minute explainers when all they want is a 30-second meme.
Top Tip: Social media moves fast. Capture attention within the first 3-5 seconds so your audience doesn’t scroll away faster than you can say “like and subscribe.” You want to get your audience to lean in, not move on.
Choose the Right Video Format (No, Not Just a Selfie Montage)
Different platforms require different video styles. Here’s a quick breakdown:
Instagram & TikTok: Short, engaging, vertical videos.
Facebook & YouTube: Longer content works here, but keep it snappy.
LinkedIn: More professional, storytelling-driven videos.
If in doubt, keep it short and sweet - brevity is key to holding attention online! BUT, and this is a massive BUT, like HUGE… Don’t be afraid of long videos. So long as the content is engaging, people will keep watching if they like it. Better to have avid viewers than fickle ones.
Make It Look Professional (Without Spending a Fortune)
No one expects Hollywood-level production, but bad lighting and muffled audio are instant turn-offs. A few simple fixes:
Use natural light or a ring light for better visuals.
Invest in a cheap but good-quality microphone to avoid sounding like you filmed in a wind tunnel (unless you actually filmed in a wind tunnel).
Bonus Hack: Add captions! Most people watch videos on mute, so make sure they still get your message. Just make sure your captions are in the correct ‘safe-zones’ for the platform, e.g. TikTok and Instagram.
If you can afford it, hire a production company. Yes, that’s what we do. No, you don’t have to use us. But you probably should 😉
Stay On Brand (Unless Your Brand Is Chaos)
Whether you're an individual creator or a business, consistency is key. Use the same fonts, colours, and tone of voice in every video. Your audience should instantly recognize your content when they scroll past it. DO NOT USE COMIC SANS. EVER.
Need inspiration? vloop, is a social-first video production company, and we help brands stay consistent while making killer content.
Call to Action (Tell People What to Do Next!)
A great video should always end with a purpose. Want more followers? Tell them to hit “follow.” Selling a product? Drop a link. Running a campaign? Get them involved.
No Call to Action = No Conversions. Simple.
Use Analytics (Because Guesswork is Overrated)
Want to know if your videos are actually working? Track performance using built-in platform analytics. Look at:
Engagement: Likes, shares, comments.
Watch time: How long people stick around.
Click-through rates: If they take the action you want.
If something flops, don’t worry – learn from it and tweak your strategy. Even the best content creators have a few duds. Also, if you’ve only got a few videos online, make more and be consistent. The mysterious algorithms reward regular posters/users.
FAQs: What Should I Do?
How do I make a viral video?
There’s no magic formula, but trendy topics, relatable humour, and strong storytelling help. Also, luck. Lots of luck.
How often should I post videos?
Consistency matters more than frequency. Aim for 3-4 quality posts per week rather than daily low-effort content.
Do I need fancy equipment?
Nope! A smartphone, decent lighting, and good storytelling matter more than expensive gear.
Who/What is vloop?
vloop is a social-first video production company that helps brands create high-quality content designed for maximum engagement.
Why should I choose vloop for my videos?
Because if you don’t they’ll go out of business and that will suck. Also, they live and breathe social media and have worked on countless campaigns for huge brands so they absolutely know what they’re doing. The team understands trends, audience behaviour, and how to make videos that actually get results.
Can vloop help with content strategy?
Absolutely! We make videos but we also know what works. We can help you plan, optimise, and grow your social media presence.
Final Thoughts – Just Start!
The hardest part of social media content creation? Actually starting. The paralysis of trying something new can be debilitating. Don’t overthink it. It’s meant to be fun. Honest. Experiment, play around and learn from each post. The best creators refine their style over time, so just hit record and go for it.
And if you ever need help making professional, social-first videos, we might just know of a little company that you should speak to <ahem> Yes, it’s us ;-)