For the Get Into Teaching campaign, BuzzFeed partnered with vloop to produce a series of films aimed at inspiring future educators. Each video featured a pair of experienced teachers and a creator as they took on challenges, quizzes and experiments, all the while talking about their teaching journey. Each of the four hero films had cutdowns produced for social media, and a series of teacher lead videos were produced for Instagram In-Feed and Stories. In total, over 30 supporting assets were created to enhance the campaign's social media reach.